Lead follow-up for growing businesses
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You already know which channels work for you and roughly what a signed matter is worth. Turning spend up is the easy part, and it is available to you today.
The number usually lands wherever the follow-up can keep up, because forty new leads a week is already more than anyone in the office has time to call twice. Popcorn takes that side of it, at any volume, in the same few seconds whether it is four leads or four hundred.
Today. Volume sits comfortably inside what the team can keep up with by hand.
With Popcorn. Same team, same hours. You pick the number and the follow-up keeps pace.
Keep the intake form you already have. Nothing to install, nothing to migrate, and your intake still works exactly the same if you stop tomorrow.
Your website form, Google Ads, Local Services, referrals, wherever they arrive. Keep whatever you use now. A few minutes, and there is nothing to install.
The questions every lead has to answer, and what a good answer looks like. Written once, and asked of everyone the same way.
It asks, it chases, and it checks. Nothing lands on your desk until every question is answered and the lead is ready for the meeting.
Not a short sequence that quits on day nine. Popcorn keeps going and stops when it has the answer, so a lead you already paid to get is one you actually speak to.
The first firm to reply is usually the one that gets hired. Popcorn replies the moment a lead arrives, including at 2am and on a Sunday, and a real person is CC’d on every thread.
Half-finished answers go back for another round instead of landing on your desk. Fifty leads used to be a full working day of reading forms. Now you only open the ones that are done.
Hi! A few quick questions before we book your call…
Thanks so much,
Brightwater Law
Nobody was awake. It went out anyway.
Answers below. I bought it back in March 2019, if that matters.
6 of 7 answeredConsult booked · Sep 03, 9:30 AM
Answers attached to the file. Confirmation to both sides.
Courteous note sent · no slot held
Nobody’s hour was spent on it, and a real person is CC’d on the thread. 0 wasted consults.
50 leads used to be a full working day.
Everything else in this category bills you for using it more. Popcorn does not, which is the whole reason you can turn your lead volume up.
| What firms buy | How it bills | What happens when volume grows |
|---|---|---|
| Popcorn | One flat fee | Nothing changes. Same price at four leads or four hundred |
| Answering service | Per minute | Every extra call adds to the bill |
| Virtual receptionist | Per conversation | Every extra lead adds to the bill |
| Legal CRM | Per seat | Multiplies with every person you add |
| An intake hire | A salary | You hire a second one |
Billing models as published by Alert Communications, Smith.ai and Clio, August 2026.
